For years, this full-service mid-sized law firm had sensed that they were no longer getting value from their annual investment in traditional advertising. This client's website was extremely outdated, causing their presence in Google and organic traffic to decline steadily.
My role was to manage a new website build focusing on mobile user experience and conversion rates. An important consideration was the migration which included migrating a Bloom Tools CMS to a WordPress CMS with 1000s of URLs.
A big focus for this client was cleaning up their outdated SEO, both On-Page and Off-Page, and a comprehensive content strategy.
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.