
For years, this full-service mid-sized law firm had sensed that they were no longer getting value from their annual investment in traditional advertising. This client's website was extremely outdated, causing their presence in Google and organic traffic to decline steadily.
My role was to manage a new website build focusing on mobile user experience and conversion rates. An important consideration was the migration which included migrating a Bloom Tools CMS to a WordPress CMS with 1000s of URLs.
A big focus for this client was cleaning up their outdated SEO, both On-Page and Off-Page, and a comprehensive content strategy.
Web Development,SEO
Professional Services
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The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.