The main challenge was the limited target audience (by client request). - very small potential reach

At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!

The customer wanted to get CPL down from ~$100 to something more reasonable. Even though they make a lot of money from these leads, the client's goal was to continue to decrease costs.

My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.

Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve  client satisfaction and social media growth simultaneously.

We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!