The Challenge

Note Future Advisor has now been acquired by BlackRock, but when I was managing their Google Ads campaigns they were simply https://futureadvisor.com/ (which now redirects to https://www.blackrock.com/futureadvisor).


Challenge was to scale their account while still meeting their aggressive CAC goals, especially with the number of competitors in the Robo-Advisor space at the time.


The Process

I was directly managing the Google Ads and Bing Ads accounts myself. We were able to succeed by building tightly themed search campaign ad groups and using longtail keyword targeting as well as regular SQR reviews to not only increase spend and drive more sign ups, but also cut areas in the account with wasted spend to improve their CAC.

The Solution

Skills Used

Paid Ads

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Lake Art Glass

6

ROAS

Allina Health

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork. 

3

CPL

Avoca Pools

Avoca pools were interested in filling their seasonal calendar with new pool installations early in the season. The goal set was to book 5 months of installations (10 to 15) of custom inground pools in a 60 day period.



0.35

CPL

TechIs

TechIS is a fantastic company that offers coding bootcamps online, completely remotely.


We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.


Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.