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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.
Palace Interior is a window blinds company serving South Florida (USA). It needed more leads to provide its sales team to schedule free in-home estimates and installations to increase yearly revenue.
With an incredible reputation and being in business for over 20 years, we felt confident in delivering results even with little to no prior digital marketing efforts. So our team focused on launching a lead generation campaign on Google search ads to help the brand be visible to potential customers looking for their services. We created a series of high-converting landing pages and highly engaging search ads and, most importantly, tracked/recorded every lead generated.
Our client was able to generate over 100+ leads every month and maintain a return on ad spend of over 5. Working closely with their team, we have continued to improve their sales process using digital ads, scale their campaigns, and increase their monthly revenue.
In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.