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Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.
I had been working with GenoPalate in both a full time and agency capacity since 2018. When I began working with them, they had less than 500 customers with no active advertising initiatives. My job was to help them scale their business at a sustainable CPA.
While I was working there full time, I managed every channel they were advertising on. When I started working with them, there CPAs were in the upper $80s at a low volume. Here's what I did to decrease that:
Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.
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Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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