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Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.
I had been working with GenoPalate in both a full time and agency capacity since 2018. When I began working with them, they had less than 500 customers with no active advertising initiatives. My job was to help them scale their business at a sustainable CPA.
While I was working there full time, I managed every channel they were advertising on. When I started working with them, there CPAs were in the upper $80s at a low volume. Here's what I did to decrease that:
Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.
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Limited ressources, getting creatives for ads, working with a poor web agency
With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
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