Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.

0.5
CPO

Hardy Digital Co

Mayple Vetted

agency

The Challenge

I had been working with GenoPalate in both a full time and agency capacity since 2018. When I began working with them, they had less than 500 customers with no active advertising initiatives. My job was to help them scale their business at a sustainable CPA.

The Process

While I was working there full time, I managed every channel they were advertising on. When I started working with them, there CPAs were in the upper $80s at a low volume. Here's what I did to decrease that:


  • Implemented more frequent ad creative and audience testing protocols
  • Modified retargeting campaign structure to change messaging based on time frame since the last site visit.
  • Improved email opt-in rate by A/B testing different lead magnets and pop-ups
  • Improved the conversion rate of leads by testing different email workflows
  • Implemented HubSpot as the new CRM.
  • Tested new channels for new opportunities via self-serve and prepaid media buys.

The Solution

Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Branding,Web Development,CRO,Email Marketing,Marketing Strategy,Web Development,Other,Paid Ads

Industry

Health & Wellness

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