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Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.
I had been working with GenoPalate in both a full time and agency capacity since 2018. When I began working with them, they had less than 500 customers with no active advertising initiatives. My job was to help them scale their business at a sustainable CPA.
While I was working there full time, I managed every channel they were advertising on. When I started working with them, there CPAs were in the upper $80s at a low volume. Here's what I did to decrease that:
Through the tactics listed above, CPA went from $80+ across their platforms to below $40 at their best point. The average CPA was $55 which is a substantial improvement. Since working with them, they have acquired more than 150,000 customers to date.
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Versed was in the process of new product development launched with limited stock to gauge market fit.
pdp test
driving directly to product
Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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