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Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
Led the Paid Social strategy and execution of Procter and Gambles largest grooming brands , Gillette and The Art of Shaving. Led the acquisition strategy and roll out for Gillette on Demand, Procter and Gambles first direct-to consumer subscription business.
Developed a multi-pronged acquisition strategy on Social to drive awareness and conversions simultaneously.
Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
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Building a landing page that captures the essence of the brand and
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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