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Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
Led the Paid Social strategy and execution of Procter and Gambles largest grooming brands , Gillette and The Art of Shaving. Led the acquisition strategy and roll out for Gillette on Demand, Procter and Gambles first direct-to consumer subscription business.
Developed a multi-pronged acquisition strategy on Social to drive awareness and conversions simultaneously.
Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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