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Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
Led the Paid Social strategy and execution of Procter and Gambles largest grooming brands , Gillette and The Art of Shaving. Led the acquisition strategy and roll out for Gillette on Demand, Procter and Gambles first direct-to consumer subscription business.
Developed a multi-pronged acquisition strategy on Social to drive awareness and conversions simultaneously.
Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
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Beauty
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Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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