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Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
Led the Paid Social strategy and execution of Procter and Gambles largest grooming brands , Gillette and The Art of Shaving. Led the acquisition strategy and roll out for Gillette on Demand, Procter and Gambles first direct-to consumer subscription business.
Developed a multi-pronged acquisition strategy on Social to drive awareness and conversions simultaneously.
Scaled the agencies spend to 7 figure budgets on Paid Social within the first year in market across Facebook, Snapchat and Instagram. Drove subscription and recurring purchase CPA’s 35% below campaign target across social channels through new prospecting and innovative re-marketing tactics that increased ROAS by 4.2x and CTR’s by 40%-60%. Developed entire pixel strategy for newly designed website , to measure and optimize users down the funnel. Developed A/B Multi-variate testing with over 100 different assets and variations to identify most effective creative message, placements, targeting and CPA to drive conversions at scale. Achieved and maintained Goal CPA within 2 weeks of campaign launch. Scaled campaign to 100k new subscribers while maintain target CPA
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Working with a brand new email list and starting all email sequences and follow ups from scratch.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
This brand had a large customer database but had trouble scaling their Klaviyo account.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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