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1.8x increase in Conversion Rates (CVR) with the new landing page.
4,000+ new customers acquired every month through affiliate marketing partnerships.
255+ new affiliate partnerships developed.
The market for magnetic eyelashes was becoming increasingly saturated as more e-commerce players were entering the market.
Conversion Rates (CVR) and Return on As Spend (ROAS) were gradually declining month-over-month.
Conducted a full audit of Glamnetic's landing pages to identify hypotheses as to why customers were dropping off the funnel.
Built a new landing page to address the customer objections and concerns that we identified, ensuring the customer had all the information they needed to make an immediate purchase decision.
The New Landing Page: https://healthybear.co/glamnetic/signature/
Split tested the new landing page with Glamnetic's website, segmented by each traffic source until statistical significance was reached.
Started Glamenetic's affiliate marketing program, by launching the brand on several reputable affiliate networks, managing affiliate outreach, onboarding, and continuous optimization.
Expanded into multiple affiliate traffic sources, including email, paid media, influencer, cash back, coupon, and commerce content.
1.8x increase in Conversion Rates (CVR) with the new landing page.
4,000+ new customers acquired every month through affiliate marketing partnerships.
255+ new affiliate partnerships developed.
CRO,Marketing Strategy
Beauty
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