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The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.
Global Quest Summer Camp is a summer camp experience hosted by the British International School of Houston (BIS Houston). When I first started collaborating with the Camp Director I found out that the camp lacked a Marketing and Advertising strategy. In addition, the landing page for the summer camp was outdated and difficult to navigate.
Since the camp was an in-school event, we could keep the families enrolled at BIS Houston informed through email marketing, the school's social media, and digital flyers displayed around the school. However, the Camp Director wanted to reach the community neighboring the school as well.
I set out to create a strategy to raise awareness about the camp by finding possible advertising channels. I then collaborated with the Camp Director to find the best options and initiated and managed the partnerships with the advertisers. I then created marketing collateral to use in all advertising efforts.
Seeing as the camp's landing page within the main BIS Houston website was hard to find, we created a notice banner to make the page more easily accessible. I then re-designed the page completely (within branding guidelines and CMS limitations) to better address the ideal customer journey.
The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.
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