The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.

The Challenge

Global Quest Summer Camp is a summer camp experience hosted by the British International School of Houston (BIS Houston). When I first started collaborating with the Camp Director I found out that the camp lacked a Marketing and Advertising strategy. In addition, the landing page for the summer camp was outdated and difficult to navigate.

The Process

Since the camp was an in-school event, we could keep the families enrolled at BIS Houston informed through email marketing, the school's social media, and digital flyers displayed around the school. However, the Camp Director wanted to reach the community neighboring the school as well.


I set out to create a strategy to raise awareness about the camp by finding possible advertising channels. I then collaborated with the Camp Director to find the best options and initiated and managed the partnerships with the advertisers. I then created marketing collateral to use in all advertising efforts.


Seeing as the camp's landing page within the main BIS Houston website was hard to find, we created a notice banner to make the page more easily accessible. I then re-designed the page completely (within branding guidelines and CMS limitations) to better address the ideal customer journey.

The Solution

The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.

Skills Used

Paid Ads,Marketing Strategy,CRO,Branding,Marketing Strategy,Web Development,Marketing Strategy,Other

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Newsflare

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

3

ROAS

Giving Masks

As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.

3

ROAS

Crimson Wine Group

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

3

ROAS

Loyal Crush

Loyal Crush came to us as a start-up cosmetic e-commerce brand with no online presence.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.