Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.
Global Quest Summer Camp is a summer camp experience hosted by the British International School of Houston (BIS Houston). When I first started collaborating with the Camp Director I found out that the camp lacked a Marketing and Advertising strategy. In addition, the landing page for the summer camp was outdated and difficult to navigate.
Since the camp was an in-school event, we could keep the families enrolled at BIS Houston informed through email marketing, the school's social media, and digital flyers displayed around the school. However, the Camp Director wanted to reach the community neighboring the school as well.
I set out to create a strategy to raise awareness about the camp by finding possible advertising channels. I then collaborated with the Camp Director to find the best options and initiated and managed the partnerships with the advertisers. I then created marketing collateral to use in all advertising efforts.
Seeing as the camp's landing page within the main BIS Houston website was hard to find, we created a notice banner to make the page more easily accessible. I then re-designed the page completely (within branding guidelines and CMS limitations) to better address the ideal customer journey.
The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.
Paid Ads,Marketing Strategy,CRO,Branding,Marketing Strategy,Web Development,Marketing Strategy,Other
Education
Put your e-mail in and we'll arrange a consultation call for you
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
