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The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.
Global Quest Summer Camp is a summer camp experience hosted by the British International School of Houston (BIS Houston). When I first started collaborating with the Camp Director I found out that the camp lacked a Marketing and Advertising strategy. In addition, the landing page for the summer camp was outdated and difficult to navigate.
Since the camp was an in-school event, we could keep the families enrolled at BIS Houston informed through email marketing, the school's social media, and digital flyers displayed around the school. However, the Camp Director wanted to reach the community neighboring the school as well.
I set out to create a strategy to raise awareness about the camp by finding possible advertising channels. I then collaborated with the Camp Director to find the best options and initiated and managed the partnerships with the advertisers. I then created marketing collateral to use in all advertising efforts.
Seeing as the camp's landing page within the main BIS Houston website was hard to find, we created a notice banner to make the page more easily accessible. I then re-designed the page completely (within branding guidelines and CMS limitations) to better address the ideal customer journey.
The Camp Director reported a total revenue of $50,475, a 140% increase from the previous year's revenue of $21,000. More importantly, out of the total families enrolled, 86 of them were from outside the BIS Houston community.
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support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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