Tax Team is a tax preparation and financial services company. Coming off of the Pandemic Tax Team's clients switched to digital tax platforms such as Turbo Tax, H&R Block, etc. This resulted in significant revenue and clientele loss. As tax season approached I was responsible for creating a winning strategy in less than a month.
At the time my role was Vice President of Marketing and I was directly responsible for auditing and creating marketing strategies for my team and me.
Preparation
Plan
Execution
Paid Ads,Paid Ads,Web Development,CRO,Email Marketing,Marketing Strategy
Professional Services
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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.