I was tasked with finding affiliates who specialized in channels outside of FB/Google. In order to get the campaigns to work for non-social traffic sources, I helped develope the strategy to build direct response presell pages and offer pages that were unique to each traffic source
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Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.
They offer a unique product that the world isn't familiar with. Explaining the science behind the product in addition to providing competitive differntiators were very important.