• We were able to generate 300 - 500 sales/day in non-social channels and we helped the brand discover new marketing angles through the development of our custom presell pages
0.15
CPO

Frederic Jean B.

Mayple Vetted

expert

The Challenge

  • Diversify the brand's user acquisition strategy outside of FB/Google
  • Help the brand increase customer acquisitions in international geos outside of US/CA

The Process

I was tasked with finding affiliates who specialized in channels outside of FB/Google. In order to get the campaigns to work for non-social traffic sources, I helped develope the strategy to build direct response presell pages and offer pages that were unique to each traffic source

The Solution

  • We were able to generate 300 - 500 sales/day in non-social channels and we helped the brand discover new marketing angles through the development of our custom presell pages
Skills Used

Marketing Strategy,CRO

Industry

Health & Wellness

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HockeySupremacy

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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.


When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.