Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

In 2021 Vaughtons approach Delta with a challenge. 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

The client has multiple stores in Canada and wanted to start selling entirely online.

Late-stage funded startup in the greetings/invitations space. Experiencing non-brand traffic declines and down trends from organic search channel during Q4 of 2019 that reached as low as -37% YoY.

• Answer 1001 user analytics questions
• Determine product adoption
• Discover user activation metric
• Measure activation
• Manage data sources and connections
• Track campaign performance