
Paid digital brand media lead managing $21M annually across YouTube and Google Search for 14 of Unilever’s core beauty brands. Doubled as the Unilever US Multicultural Lead, setting the go-to-market multicultural strategy across all Unilever US brands highlighting revenue and audience growth opportunities as well as positive brand impact through creative execution, advanced & relevant targeting and industry trend insights.
Paid Ads,Google Shopping,Paid Ads,Branding,Content Marketing,Web Development,Marketing Strategy,Branding,Paid Ads,Web Development,CRO
Beauty
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.