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Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Griddy is an electric technology company that connects users to the wholesale rate of electricity, which saves money and time for customers. Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition. Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition.
Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
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Finding the right group of luxury influencers and celebrities to endorse house for Gucci at two live events in LA & New York.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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