Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.

0.68
CPO

The Challenge

Griddy is an electric technology company that connects users to the wholesale rate of electricity, which saves money and time for customers. Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition. Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.

The Process

Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition.

The Solution

Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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