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Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Griddy is an electric technology company that connects users to the wholesale rate of electricity, which saves money and time for customers. Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition. Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition.
Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
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Creating content that is both technical and consumer-friendly. We also have to navigate regulation waters to be sure not to make any claims or use specific verbiage.
The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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