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Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Griddy is an electric technology company that connects users to the wholesale rate of electricity, which saves money and time for customers. Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition. Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition.
Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
Versed was in the process of new product development launched with limited stock to gauge market fit.
pdp test
driving directly to product
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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