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Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Griddy is an electric technology company that connects users to the wholesale rate of electricity, which saves money and time for customers. Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition. Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
Alex re-structured Griddy's entire acquisition strategy from end-to-end, including setting up the data infrastructure, building the quantitative models, and scaling channels of acquisition.
Within 4 months, Griddy's cost per acquisition decreased by 82% and achieved a new-user rate of 45%, which generated $2.1M in incremental revenue. Shortly after, Griddy was acquired by Vistra Corporation in 2020.
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Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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