
Ran campaigns on Bing Ads, Google Ads with a ROAS of 250% to 300%. We experienced similar results for Amazon as well. They also had a dot net version of the website for the USA.
Setting up the shopping feeds for each platform and making sure each feed was highly optimized for each one as well as set up correctly for each specific platform. Ensuring this helps eliminate future problems or issues as well as extra work. Ensuring each feed has the correct and best keywords in the titles and descriptions, product types and so on. This prevents you from having to pause campaigns to fix the feed.
Set up text, shopping and remarketing ads in Bing Ads and Google ads. Used SEM/PPC skills to target the most profitable categories and products. We also set up advertising on Amazon to push the high priced products with higher profit margins as well.
Marketed the following electronics for indoor gardening and growing:
Ran campaigns on Bing Ads, Google Ads with a ROAS of 250% to 300%. We experienced similar results for Amazon as well. They also had a dot net version of the website for the USA.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Home & Garden
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

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