Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
My efforts increased online visitor engagement, usage compliance, and customer retention. My team at Guthy-Renker increased acne brand Proactiv's subscription stick rate by almost a full turn, growing the topline by 40%.
At Guthy-Renker, I was part of a team working to reverse a years-long decline in subscription stick rate for Proactiv Solution. When I joined, the company was just starting to recognize that they could benefit from branding/marketing/retention initiatives beyond their successful infomercials; and that brand consistency was important… the short term gains of certain direct response tactics they had employed in recent years were hurting the business long term because they were not consistent with the foundational brand.
My role was to make sure that the brand image and messaging for Proactiv was consistent through all marketing vehicles. I worked with my supervisor on a branding guide for Proactiv which went to every department that touched the brand, including international. I worked cross-departmentally to ensure that the brand messaging of the infomercials was consistently conveyed via other tactics, thus reinforcing neglected elements of the Proactiv brand story. Most notably, by involving and featuring the founding doctors, I brought Proactiv back to the roots of the brand that had made it so successful in the first place.
I also addressed head-on an issue with usage compliance revealed by consumer research. Customers were using the product incorrectly or giving up on it too quickly because the product messaging didn’t correctly set expectations. I developed a website that helped guide users through the Proactiv experience and created a marketing plan to promote the use of the website as a tool to ensure compliance and prevent subscription cancellations. I also worked with the web, retention, CRM, and customer service teams to create a knowledge base available to website visitors and to customer service representatives to ensure customers and potential customers were properly informed and that Proactiv would once again establish itself as the premier expert in acne.
My efforts increased online visitor engagement, usage compliance, and customer retention. My team at Guthy-Renker increased acne brand Proactiv's subscription stick rate by almost a full turn, growing the topline by 40%.
Branding,Marketing Strategy
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
Our clients' goal was to sell their Holiday Collection online. During the pandemic, a successful launch was more important than ever to their business.
This client didn't have any finalized branding when I joined the team. I helped them finalize their brand ID (which they have since changed) and developed email templates based off of the guide for a cohesive member experience. They also had under cared for email flows.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
