The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.

Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4

There were many competitors in the market and I was hired to perform a complete Amazon overhaul. 

They wanted to get more clients with Facebook ads & Instagram ads

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.