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After a quick win (CPA decreased by roughly 30% in the first 2 months), at a similar level of conversions, we increased the budget, distributing on the best performing campaigns, and expanding them to maximise the leads while keeping a good CPL.
Conversions are now up 60% YoY, with a constant uptrend (taking into account the seasonality).
Increase lead at a similar or lower CPA
Totally changed the campaign structure which was divided based on user location.
Changed to a network/intent segmentation: brand, generic, DSA, Display and Shopping campaigns structure.
Each campaign is segmented based on the user intent (what he is looking for).
The bidding strategies also got changed, focusing on conversions, rather than traffic.
The budget was first reduced to make sure the new structure was bringing good results, then we increased it back to the previous levels or slightly higher.
After a quick win (CPA decreased by roughly 30% in the first 2 months), at a similar level of conversions, we increased the budget, distributing on the best performing campaigns, and expanding them to maximise the leads while keeping a good CPL.
Conversions are now up 60% YoY, with a constant uptrend (taking into account the seasonality).
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The client was completely new to PPC but were selling their digital marketing images through a Facebook Group. The goal was to see if sales could also some through paid channels.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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