After a quick win (CPA decreased by roughly 30% in the first 2 months), at a similar level of conversions, we increased the budget, distributing on the best performing campaigns, and expanding them to maximise the leads while keeping a good CPL.

Conversions are now up 60% YoY, with a constant uptrend (taking into account the seasonality).

0.4
CPL

Kevin E.

Mayple Vetted

expert

The Challenge

Increase lead at a similar or lower CPA

The Process

Totally changed the campaign structure which was divided based on user location.

Changed to a network/intent segmentation: brand, generic, DSA, Display and Shopping campaigns structure.

Each campaign is segmented based on the user intent (what he is looking for).

The bidding strategies also got changed, focusing on conversions, rather than traffic.

The budget was first reduced to make sure the new structure was bringing good results, then we increased it back to the previous levels or slightly higher.

The Solution

After a quick win (CPA decreased by roughly 30% in the first 2 months), at a similar level of conversions, we increased the budget, distributing on the best performing campaigns, and expanding them to maximise the leads while keeping a good CPL.

Conversions are now up 60% YoY, with a constant uptrend (taking into account the seasonality).

Skills Used

Paid Ads

Industry

Home & Garden

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1,607%

Organic search traffic

Wedding Style Magazine

Wedding Style struggled competing against the numerous national wedding brands

already established online. They were not ranking for many of the most popular wedding

related searches and were having difficulty retaining their advertising clients.


They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

Winelivery

Improve their CRM activities for existing audience

SunRay Travel

SunRay Travel wanted to build strong relationships with powerful email sequences but needed a helping hand from a Copywriter

1.3

CPO

Heel Free

The main challenge and barrier were to turn a powerful offline process into an almost entirely self-service one. After many studies, we have seen that the public is familiar with the old way of measuring and physically reaching the store. some say it's a breakthrough in the online medical e-com industry.