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After a quick win (CPA decreased by roughly 30% in the first 2 months), at a similar level of conversions, we increased the budget, distributing on the best performing campaigns, and expanding them to maximise the leads while keeping a good CPL.
Conversions are now up 60% YoY, with a constant uptrend (taking into account the seasonality).
Increase lead at a similar or lower CPA
Totally changed the campaign structure which was divided based on user location.
Changed to a network/intent segmentation: brand, generic, DSA, Display and Shopping campaigns structure.
Each campaign is segmented based on the user intent (what he is looking for).
The bidding strategies also got changed, focusing on conversions, rather than traffic.
The budget was first reduced to make sure the new structure was bringing good results, then we increased it back to the previous levels or slightly higher.
After a quick win (CPA decreased by roughly 30% in the first 2 months), at a similar level of conversions, we increased the budget, distributing on the best performing campaigns, and expanding them to maximise the leads while keeping a good CPL.
Conversions are now up 60% YoY, with a constant uptrend (taking into account the seasonality).
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Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.
They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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