We saw an immediate lift from page 7-11 to page 1 for many keywords within 6 weeks due to the site structure/technical changes, then realized steady/impressive growth in impressions/clicks over the next 6 months (10x impressions, 9x clicks, 8x bookings added).
Before hiring me, Handy had never made a concerted investment in SEO; most relied on paid channels and referral for user acquisition (as a result, Handy didn’t rank anywhere near the first page for any unbranded home services terms). In November, Handy.com was hired to increase their share of organic bookings to reduce CAC, and Sankar put together an SEO plan with a goal to achieve the #1 position in US unbranded cleaning terms.
ROADMAP: We pursued the ‘traditional SEO playbook’ for the first 6 months - focusing on-site structure improvements/technical fixes to the website, creating a CMS for landing page generation and content, editorial content production based on targeted keywords, and improved site speed, also worked on a more scalable, platform-based SEO strategy of having unique UGC and dynamically generated content on all landing pages plus interlinking widgets to syndicate content across pages dynamically.
We saw an immediate lift from page 7-11 to page 1 for many keywords within 6 weeks due to the site structure/technical changes, then realized steady/impressive growth in impressions/clicks over the next 6 months (10x impressions, 9x clicks, 8x bookings added).
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Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.