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We saw an immediate lift from page 7-11 to page 1 for many keywords within 6 weeks due to the site structure/technical changes, then realized steady/impressive growth in impressions/clicks over the next 6 months (10x impressions, 9x clicks, 8x bookings added).
Before hiring me, Handy had never made a concerted investment in SEO; most relied on paid channels and referral for user acquisition (as a result, Handy didn’t rank anywhere near the first page for any unbranded home services terms). In November, Handy.com was hired to increase their share of organic bookings to reduce CAC, and Sankar put together an SEO plan with a goal to achieve the #1 position in US unbranded cleaning terms.
ROADMAP: We pursued the ‘traditional SEO playbook’ for the first 6 months - focusing on-site structure improvements/technical fixes to the website, creating a CMS for landing page generation and content, editorial content production based on targeted keywords, and improved site speed, also worked on a more scalable, platform-based SEO strategy of having unique UGC and dynamically generated content on all landing pages plus interlinking widgets to syndicate content across pages dynamically.
We saw an immediate lift from page 7-11 to page 1 for many keywords within 6 weeks due to the site structure/technical changes, then realized steady/impressive growth in impressions/clicks over the next 6 months (10x impressions, 9x clicks, 8x bookings added).
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Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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