We saw an immediate lift from page 7-11 to page 1 for many keywords within 6 weeks due to the site structure/technical changes, then realized steady/impressive growth in impressions/clicks over the next 6 months (10x impressions, 9x clicks, 8x bookings added).

  • Grew avg. unbranded US position from 48.6 to 15 (cleaning position from 62 to 5.8)


  • Grew unbranded monthly US impressions from 137k to 1.4M (10x)


  • Grew unbranded monthly US clicks from 3.7k to 34k (9x)


  • Grew unbranded monthly bookings added from 77 to 630 (8x)


Sankar P.

Mayple Vetted

expert

The Challenge

Before hiring me, Handy had never made a concerted investment in SEO; most relied on paid channels and referral for user acquisition (as a result, Handy didn’t rank anywhere near the first page for any unbranded home services terms). In November, Handy.com was hired to increase their share of organic bookings to reduce CAC, and Sankar put together an SEO plan with a goal to achieve the #1 position in US unbranded cleaning terms.


The Process

ROADMAP: We pursued the ‘traditional SEO playbook’ for the first 6 months - focusing on-site structure improvements/technical fixes to the website, creating a CMS for landing page generation and content, editorial content production based on targeted keywords, and improved site speed, also worked on a more scalable, platform-based SEO strategy of having unique UGC and dynamically generated content on all landing pages plus interlinking widgets to syndicate content across pages dynamically.


The Solution

We saw an immediate lift from page 7-11 to page 1 for many keywords within 6 weeks due to the site structure/technical changes, then realized steady/impressive growth in impressions/clicks over the next 6 months (10x impressions, 9x clicks, 8x bookings added).

  • Grew avg. unbranded US position from 48.6 to 15 (cleaning position from 62 to 5.8)


  • Grew unbranded monthly US impressions from 137k to 1.4M (10x)


  • Grew unbranded monthly US clicks from 3.7k to 34k (9x)


  • Grew unbranded monthly bookings added from 77 to 630 (8x)


Skills Used

SEO

Industry

Home & Garden

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