When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.


Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.


In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.

0.75
CPL

The Challenge

Client recently split from his partner, and the partner ended up receiving the majority of the site's link equity via redirect, and much of the firm's ability to promote its services had been lost.


The challenge was twofold:

  • Needing to increase online visibility
  • Needing to lower cost per acquisition


The personal injury and medical malpractice fields of law in South Florida are particularly competitive, and average keyword costs can exceed $50-$100 per click, so we needed a strategy to acquire leads for lower-cost PPC strategies, coupled with a content marketing campaign in order to increase organic visibility once more.


The Process

Step 1: We conducted an audit of the website, and dramatically overhauled both the content and the UX/UI of the site.


Step 2: We immediately performed a link-building campaign to increase the search engine visibility of the website.


Step 3: We created new ad campaigns in both Google and Bing Ads platforms, focused on long-tail keywords with sufficient search volume to meet our numbers.

The Solution

When we began, the website did not even have conversion tracking installed in the website, so it's difficult to properly gauge, but a negligible number of leads were coming via website. Today, we are receiving around 150 leads per month.


Our paid campaigns are providing the majority of leads. For example, last month, 110 leads came through at an average of $31 CPL, which for the market is exceptional.


In addition, our link building efforts have increased the overall visibility and organic traffic to the website, bringing in an additional 40 leads, for the cost of the marketing program itself, which includes on-page content, off-page content, and link-building services.

Skills Used

Web Development,SEO,Marketing Strategy,Paid Ads,Paid Ads

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

15

ROAS

thelumishop

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

6.52

CPL

Fixed Fee Design

They wanted a strong agency to generate leads for their business

Trilogene Seeds

  • Drive cart sales through the website as well as phone calls and form fill leads
  • Manage Google Shopping campaigns and avoid/prevent issues with any google disapprovals in the CBD space


1

CPO

Sweet Talk

This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!


The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.