Alexa S.

Mayple Vetted

expert

The Challenge

As a new inclusive tween brand in the Victoria's Secret family, it was important to get the launch of Happy Nation just right. Through authentic language and branding that appeals to both tweens and their parents, the brand came to life and launched in May 2022.

The Process

In partnership with New York-based agency King & Partners, I brought the brand vision to life through copywriting in various channels, including email, social media, digital ads, and direct mail.

The Solution

Skills Used

Copywriting,Branding

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.6

CPL

TWM Group

As a boutique portfolio management firm, it was important for TWM Group to look the part. They needed a website redesign (soon live, the landing page can be seen at https://wealthmanagement.twmgroup.ca/), savvy copywriting and proper advertising campaigns.

0.51

CPO

Singapore Grand Prix

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

0.17

CPL

OnBudget Painting

This company is relatively new, and generally their services are ones that people look for specifically on google, rather than show interest through social media. Their Google ads were doing well, and scaling, and therefore I was being tested as they were hesitant to go on Facebook ads.

0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.