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As a new inclusive tween brand in the Victoria's Secret family, it was important to get the launch of Happy Nation just right. Through authentic language and branding that appeals to both tweens and their parents, the brand came to life and launched in May 2022.
In partnership with New York-based agency King & Partners, I brought the brand vision to life through copywriting in various channels, including email, social media, digital ads, and direct mail.
Copywriting,Branding
Style & Fashion
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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