Alexa S.

Mayple Vetted

expert

The Challenge

As a new inclusive tween brand in the Victoria's Secret family, it was important to get the launch of Happy Nation just right. Through authentic language and branding that appeals to both tweens and their parents, the brand came to life and launched in May 2022.

The Process

In partnership with New York-based agency King & Partners, I brought the brand vision to life through copywriting in various channels, including email, social media, digital ads, and direct mail.

The Solution

Skills Used

Copywriting,Branding

Industry

Style & Fashion

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