As a new inclusive tween brand in the Victoria's Secret family, it was important to get the launch of Happy Nation just right. Through authentic language and branding that appeals to both tweens and their parents, the brand came to life and launched in May 2022.
In partnership with New York-based agency King & Partners, I brought the brand vision to life through copywriting in various channels, including email, social media, digital ads, and direct mail.
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The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.