After the first month of testing, Luke achieved results of £14.5K in revenue with spending of £1.5K and therefore a ROAS of 9.7x.

Haus were delighted with the results, this has set the foundation to launch into other markets outside on the UK, on Google Ads, while scaling up Search and Shopping to 10x the spending/budget. Moreover, Luke is working with Haus' creative team to launch upper funnel activity such as Display and YouTube in order to drive brand awareness and reach.

9.7
ROAS

The Challenge

Haus of Interiors were completely new to Google Ads. They had built their marketing function mainly via Facebook, yet their revenue was starting to stagnate by depending on one primary channel. Consequently, they were now looking for a new revenue stream in Google Ads, to keep scaling the business.

The Process

Luke set up Haus' Google Ads, Google Analytics and Google Merchant Centre account from scratch. This involved account creation, detailed keyword research, budget planning, tagging the website to track conversions/conversion value, creating Google Shopping product feeds, and building out/launching campaigns. Luke adopted a strategy of utilising Google Shopping, as Haus' product images were sharp and descriptive. On Search, Luke implemented a Generic Keywords strategy, focused on "Pendant Lights", "Ceiling Lights" and "Chandeliers" as key themes, while also creating a Dynamic Search Ads campaign, while the account was still new and learning. Lastly, the Lighting and Home Decor industry is competitive and consumers can be swayed. Luke conducted comprehensive competitor analysis and launched a campaign off the back of this.

The Solution

After the first month of testing, Luke achieved results of £14.5K in revenue with spending of £1.5K and therefore a ROAS of 9.7x.

Haus were delighted with the results, this has set the foundation to launch into other markets outside on the UK, on Google Ads, while scaling up Search and Shopping to 10x the spending/budget. Moreover, Luke is working with Haus' creative team to launch upper funnel activity such as Display and YouTube in order to drive brand awareness and reach.

Skills Used

Paid Ads,Google Shopping

Industry

Home & Garden

Results by the numbers

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