Haus of Interiors were completely new to Google Ads. They had built their marketing function mainly via Facebook, yet their revenue was starting to stagnate by depending on one primary channel. Consequently, they were now looking for a new revenue stream in Google Ads, to keep scaling the business.

Luke set up Haus' Google Ads, Google Analytics and Google Merchant Centre account from scratch. This involved account creation, detailed keyword research, budget planning, tagging the website to track conversions/conversion value, creating Google Shopping product feeds, and building out/launching campaigns. Luke adopted a strategy of utilising Google Shopping, as Haus' product images were sharp and descriptive. On Search, Luke implemented a Generic Keywords strategy, focused on "Pendant Lights", "Ceiling Lights" and "Chandeliers" as key themes, while also creating a Dynamic Search Ads campaign, while the account was still new and learning. Lastly, the Lighting and Home Decor industry is competitive and consumers can be swayed. Luke conducted comprehensive competitor analysis and launched a campaign off the back of this.