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After the first month of testing, Luke achieved results of £14.5K in revenue with spending of £1.5K and therefore a ROAS of 9.7x.
Haus were delighted with the results, this has set the foundation to launch into other markets outside on the UK, on Google Ads, while scaling up Search and Shopping to 10x the spending/budget. Moreover, Luke is working with Haus' creative team to launch upper funnel activity such as Display and YouTube in order to drive brand awareness and reach.
Haus of Interiors were completely new to Google Ads. They had built their marketing function mainly via Facebook, yet their revenue was starting to stagnate by depending on one primary channel. Consequently, they were now looking for a new revenue stream in Google Ads, to keep scaling the business.
Luke set up Haus' Google Ads, Google Analytics and Google Merchant Centre account from scratch. This involved account creation, detailed keyword research, budget planning, tagging the website to track conversions/conversion value, creating Google Shopping product feeds, and building out/launching campaigns. Luke adopted a strategy of utilising Google Shopping, as Haus' product images were sharp and descriptive. On Search, Luke implemented a Generic Keywords strategy, focused on "Pendant Lights", "Ceiling Lights" and "Chandeliers" as key themes, while also creating a Dynamic Search Ads campaign, while the account was still new and learning. Lastly, the Lighting and Home Decor industry is competitive and consumers can be swayed. Luke conducted comprehensive competitor analysis and launched a campaign off the back of this.
After the first month of testing, Luke achieved results of £14.5K in revenue with spending of £1.5K and therefore a ROAS of 9.7x.
Haus were delighted with the results, this has set the foundation to launch into other markets outside on the UK, on Google Ads, while scaling up Search and Shopping to 10x the spending/budget. Moreover, Luke is working with Haus' creative team to launch upper funnel activity such as Display and YouTube in order to drive brand awareness and reach.
Paid Ads,Google Shopping
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ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
A proptech startup in the corporate md-term rental industry looking to gain. tracción fast to go into funding Series A
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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