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We were able to dramatically improve the ROAS and hold it for 7 months at a high spend. At some points even selling out of inventory.
Here is a quick interview with Josh from Hecostix: https://youtu.be/w1OXufi5S5k
agency
ROAS was dropping on the account due to creative fatigue and small audience sizes and narrow targeting.
I had to restructure the account, create fresh copy, and test new creative provided by influencers that would resonate with the audience in a quick and effective manner.
We were able to dramatically improve the ROAS and hold it for 7 months at a high spend. At some points even selling out of inventory.
Here is a quick interview with Josh from Hecostix: https://youtu.be/w1OXufi5S5k
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Sports, Outdoors & Fitness
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The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
