
We were able to dramatically improve the ROAS and hold it for 7 months at a high spend. At some points even selling out of inventory.
Here is a quick interview with Josh from Hecostix: https://youtu.be/w1OXufi5S5k
ROAS was dropping on the account due to creative fatigue and small audience sizes and narrow targeting.
I had to restructure the account, create fresh copy, and test new creative provided by influencers that would resonate with the audience in a quick and effective manner.
We were able to dramatically improve the ROAS and hold it for 7 months at a high spend. At some points even selling out of inventory.
Here is a quick interview with Josh from Hecostix: https://youtu.be/w1OXufi5S5k
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Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.