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We were able to dramatically improve the ROAS and hold it for 7 months at a high spend. At some points even selling out of inventory.
Here is a quick interview with Josh from Hecostix: https://youtu.be/w1OXufi5S5k
ROAS was dropping on the account due to creative fatigue and small audience sizes and narrow targeting.
I had to restructure the account, create fresh copy, and test new creative provided by influencers that would resonate with the audience in a quick and effective manner.
We were able to dramatically improve the ROAS and hold it for 7 months at a high spend. At some points even selling out of inventory.
Here is a quick interview with Josh from Hecostix: https://youtu.be/w1OXufi5S5k
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Versed was in the process of new product development launched with limited stock to gauge market fit.
pdp test
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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