Over the course of 7 months, we saw great success in their account and all targets were met. The ROAS of their Facebook & Instagram account increased by 260%, their brand's monthly revenue increased by over 400%, and their online following numbers increased by over 200%.
Heidi Merrick is a California-inspired luxury fashion brand. They were experiencing a drop in their account performance after the iOS 14 update, and were looking to improve their existing accounts while also scaling their monthly revenue.
Some challenges that they were facing:
The process started off with a complete restructuring of their account and best practices. Utilizing a more consolidated account structure that utilized less campaigns but more creative variation was the most important update.
I also noticed that they were not running story/reel specific placement ads in the correct dimension, and this was causing them to lose a lot of available ad space that competitors were capitalizing on. We began creating images, videos, and carousels that were specific to the story/reels placement to make sure our brand and messaging was being captured everywhere possible.
Lastly, since a lot of their sales came from word of mouth, we used a little-known feature inside the Ads Manager called "Existing Post" which allows ads to carry their engagement over to multiple ad sets. This allowed us to run the same ad to past purchasers that would leave fantastic comments about their experience, which boosted our trustworthiness as well as social proof, as well as to new customers that would read the comments and thus increase their likelihood of buying and becoming a follower of the brand. This was essential due to their higher priced items, which requires more trust at the beginning of the relationship with the brand.
Over the course of 7 months, we saw great success in their account and all targets were met. The ROAS of their Facebook & Instagram account increased by 260%, their brand's monthly revenue increased by over 400%, and their online following numbers increased by over 200%.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.