Over the course of 7 months, we saw great success in their account and all targets were met. The ROAS of their Facebook & Instagram account increased by 260%, their brand's monthly revenue increased by over 400%, and their online following numbers increased by over 200%.
Heidi Merrick is a California-inspired luxury fashion brand. They were experiencing a drop in their account performance after the iOS 14 update, and were looking to improve their existing accounts while also scaling their monthly revenue.
Some challenges that they were facing:
The process started off with a complete restructuring of their account and best practices. Utilizing a more consolidated account structure that utilized less campaigns but more creative variation was the most important update.
I also noticed that they were not running story/reel specific placement ads in the correct dimension, and this was causing them to lose a lot of available ad space that competitors were capitalizing on. We began creating images, videos, and carousels that were specific to the story/reels placement to make sure our brand and messaging was being captured everywhere possible.
Lastly, since a lot of their sales came from word of mouth, we used a little-known feature inside the Ads Manager called "Existing Post" which allows ads to carry their engagement over to multiple ad sets. This allowed us to run the same ad to past purchasers that would leave fantastic comments about their experience, which boosted our trustworthiness as well as social proof, as well as to new customers that would read the comments and thus increase their likelihood of buying and becoming a follower of the brand. This was essential due to their higher priced items, which requires more trust at the beginning of the relationship with the brand.
Over the course of 7 months, we saw great success in their account and all targets were met. The ROAS of their Facebook & Instagram account increased by 260%, their brand's monthly revenue increased by over 400%, and their online following numbers increased by over 200%.
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Kodland is an online platform that helps kids 8-17 learn about coding languages and programming. They were in the midst of breaking into a new market in the UK and US, and were not sure on how to scale ads in these specific markets, after trying to scale up with their in house team, they reached out to us for a fresh perspective and
I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.