Alexa S.

Mayple Vetted

expert

The Challenge

Challenge: To create a short, digital-first commercial to highlight HelloFresh's expanding service offering.


It was important to highlight all the unique offerings, in addition to quality and convenience, while remaining bright, quick, and engaging.


The Process

As the creative lead on the project, I brainstormed initial creative concepts. Once one was decided upon by internal stakeholders, I storyboarded the video, wrote the script, and provided creative direction throughout.

The Solution

Skills Used

Copywriting,Branding

Industry

Food & Drink

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