HempFusion was able to raise over $30M of investment capital, the e-commerce website for HempFusion was successfully built and launched into operation into the fall of 2019, and educational materials were strategized, created and launched to support over 3000 new retail stores.
The brand was looking to create an e-commerce website, launch into over 3000 more retail locations, raise over $20M of capital, and create extensive educational and press release materials to support the brand launch.
Acting as the CMO, I oversaw the creation and the execution of the marketing strategy, supported the fundraising efforts by pitching the company, and led the website / e-commerce creation.
HempFusion was able to raise over $30M of investment capital, the e-commerce website for HempFusion was successfully built and launched into operation into the fall of 2019, and educational materials were strategized, created and launched to support over 3000 new retail stores.
Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
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I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.