
HempFusion was able to raise over $30M of investment capital, the e-commerce website for HempFusion was successfully built and launched into operation into the fall of 2019, and educational materials were strategized, created and launched to support over 3000 new retail stores.
The brand was looking to create an e-commerce website, launch into over 3000 more retail locations, raise over $20M of capital, and create extensive educational and press release materials to support the brand launch.
Acting as the CMO, I oversaw the creation and the execution of the marketing strategy, supported the fundraising efforts by pitching the company, and led the website / e-commerce creation.
HempFusion was able to raise over $30M of investment capital, the e-commerce website for HempFusion was successfully built and launched into operation into the fall of 2019, and educational materials were strategized, created and launched to support over 3000 new retail stores.
Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
Health & Wellness
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.