
HempFusion was able to raise over $30M of investment capital, the e-commerce website for HempFusion was successfully built and launched into operation into the fall of 2019, and educational materials were strategized, created and launched to support over 3000 new retail stores.
The brand was looking to create an e-commerce website, launch into over 3000 more retail locations, raise over $20M of capital, and create extensive educational and press release materials to support the brand launch.
Acting as the CMO, I oversaw the creation and the execution of the marketing strategy, supported the fundraising efforts by pitching the company, and led the website / e-commerce creation.
HempFusion was able to raise over $30M of investment capital, the e-commerce website for HempFusion was successfully built and launched into operation into the fall of 2019, and educational materials were strategized, created and launched to support over 3000 new retail stores.
Branding,Other,Content Marketing,Email Marketing,Marketing Strategy,Marketing Strategy,Public Relations
Health & Wellness
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

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