New Landing Page:

1.66x increase in Conversion Rates (CVR) with the new landing page.

1.31x increase in Average Order Value (AOV) with the new landing page.

The Challenge

Herbaly was aggressively optimizing their landing pages and testing new styles of landing pages, with very little success.

Herbaly had set a goal to reach 4.0% Conversion Rates (CVR) on Facebook Ads, which was needed to achieve their target Return on Ad Spend (ROAS).

Herbaly was seeking the support of a CRO Expert to help guide them in the right direction.

The Process

Evaluated each test the Herbaly team had conducted in the past to gauge key learnings, whilst analyzing their heat maps, page speed, and funnel analytics to identify key drop-off points along the funnel.

Identified hypotheses for testing and established the structure of the A/B test.

Carefully tested each hypothesis till statistical significance was reached, then analyzed the data and supported the client with the implementation of the final landing page.

The Solution

New Landing Page:

1.66x increase in Conversion Rates (CVR) with the new landing page.

1.31x increase in Average Order Value (AOV) with the new landing page.

Skills Used



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