
New Landing Page: https://start.herbaly.com/en/tea/wellness-collection/pro/a1v06/
1.66x increase in Conversion Rates (CVR) with the new landing page.
1.31x increase in Average Order Value (AOV) with the new landing page.
Herbaly was aggressively optimizing their landing pages and testing new styles of landing pages, with very little success.
Herbaly had set a goal to reach 4.0% Conversion Rates (CVR) on Facebook Ads, which was needed to achieve their target Return on Ad Spend (ROAS).
Herbaly was seeking the support of a CRO Expert to help guide them in the right direction.
Evaluated each test the Herbaly team had conducted in the past to gauge key learnings, whilst analyzing their heat maps, page speed, and funnel analytics to identify key drop-off points along the funnel.
Identified hypotheses for testing and established the structure of the A/B test.
Carefully tested each hypothesis till statistical significance was reached, then analyzed the data and supported the client with the implementation of the final landing page.
New Landing Page: https://start.herbaly.com/en/tea/wellness-collection/pro/a1v06/
1.66x increase in Conversion Rates (CVR) with the new landing page.
1.31x increase in Average Order Value (AOV) with the new landing page.
CRO
Health & Wellness
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
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Soma was launching their proprietary Vitamin C infused shower filter designed to restore hair and skin health and wanting to build their brand awareness while driving ecommerce sales. This was not only a new product but also a new product category with limited consumers understanding or recognition.

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