New Landing Page: https://start.herbaly.com/en/tea/wellness-collection/pro/a1v06/


1.66x increase in Conversion Rates (CVR) with the new landing page.


1.31x increase in Average Order Value (AOV) with the new landing page.

The Challenge

Herbaly was aggressively optimizing their landing pages and testing new styles of landing pages, with very little success.


Herbaly had set a goal to reach 4.0% Conversion Rates (CVR) on Facebook Ads, which was needed to achieve their target Return on Ad Spend (ROAS).


Herbaly was seeking the support of a CRO Expert to help guide them in the right direction.

The Process

Evaluated each test the Herbaly team had conducted in the past to gauge key learnings, whilst analyzing their heat maps, page speed, and funnel analytics to identify key drop-off points along the funnel.


Identified hypotheses for testing and established the structure of the A/B test.


Carefully tested each hypothesis till statistical significance was reached, then analyzed the data and supported the client with the implementation of the final landing page.

The Solution

New Landing Page: https://start.herbaly.com/en/tea/wellness-collection/pro/a1v06/


1.66x increase in Conversion Rates (CVR) with the new landing page.


1.31x increase in Average Order Value (AOV) with the new landing page.

Skills Used

CRO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.35

CPL

Atmosphere TV

Atmosphere TV is the world's largest streaming TV provider created exclusively for in-retail business television. They had just gone through a new round of funding, and I helped them deploy a paid acquisition strategy and develop a foundation for reporting and analytics.

10

ROAS

Earth2

Head of digital marketing for Earth2.io


Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.


Role:

- Experiential Marketing

- Facebook and Instagram Marketing

- A/B testing

- Copywriting

- Advertising Strategy

- User Acquisition




33.8M

Impressions

Xiaomi

The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.


The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.

0.2

ROAS

Johnny Was

An Agency brought me on as a white label Media Buyer for https://www.johnnywas.com/. The brand is spending over $200k/month on Facebook ads I helped assist with Ads and Campaigns to help increase ROAS.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.