In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.

The brand was struggling to acquire new customers and had no strategy with their paid media. I was able to create a strategy from scratch and eventually get them from breaking even to being profitable with their paid campaigns.

Aquateire came to me with an issue, due to the current economic climate in the UK their sales were down 50% from the previous year.