We were able to increase website traffic and ROI.
(Q1 '22 vs Q4'21)
+ 244.81% Users
+ 250.29% New Users
+ 235.66% Sessions
+ 125.57% Pageviews
+ 99.24% Conversion Goal Completions
expert
Holland Supply is a gas utility supplier providing parts and solutions for municipal and private utility companies. They had an outdated website that was underperforming and keeping them from achieving their goals.
I helped to create a digital marketing strategy including site and content optimizations to help them better address the needs of their audience.
We were able to increase website traffic and ROI.
(Q1 '22 vs Q4'21)
+ 244.81% Users
+ 250.29% New Users
+ 235.66% Sessions
+ 125.57% Pageviews
+ 99.24% Conversion Goal Completions
SEO,Content Marketing,Copywriting,Marketing Strategy
Technology
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.
EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.