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There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.
The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.
The client has a very large subscriber list (>1.3M subscribers) and wanted to make the most of the campaigns they were sending out.
We built a campaign calendar together and picked up a regular cadence of email campaign sending, with me heading up the strategy of the campaigns and providing briefs to designers and copywriters within their team.
My role was pure strategy at Honeylove.
I supported with recommending both layouts, subjects and creative direction for all campaigns. I provided detailed briefs to their internal designers and copywriters. I also worked on developing A/B tests to learn from their subscribers about what worked best. I created lots of new segments and worked heavily on strategy of who we should be targeting, and when.
This yielded great results for the client.
There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.
The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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