There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.
The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.
The client has a very large subscriber list (>1.3M subscribers) and wanted to make the most of the campaigns they were sending out.
We built a campaign calendar together and picked up a regular cadence of email campaign sending, with me heading up the strategy of the campaigns and providing briefs to designers and copywriters within their team.
My role was pure strategy at Honeylove.
I supported with recommending both layouts, subjects and creative direction for all campaigns. I provided detailed briefs to their internal designers and copywriters. I also worked on developing A/B tests to learn from their subscribers about what worked best. I created lots of new segments and worked heavily on strategy of who we should be targeting, and when.
This yielded great results for the client.
There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.
The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.
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Scaling a little-known kids mountain biking company through digital advertising.
Trailcraft makes amazing, premium kids mountain bikes, but they had little brand awareness in the space. Our goal was to use advertising to feature their products more heavily through YouTube, Display, Social Media, Search, and Shopping Advertising.
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.