There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.

The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.

The Challenge

The client has a very large subscriber list (>1.3M subscribers) and wanted to make the most of the campaigns they were sending out.

We built a campaign calendar together and picked up a regular cadence of email campaign sending, with me heading up the strategy of the campaigns and providing briefs to designers and copywriters within their team.

The Process

My role was pure strategy at Honeylove.

I supported with recommending both layouts, subjects and creative direction for all campaigns. I provided detailed briefs to their internal designers and copywriters. I also worked on developing A/B tests to learn from their subscribers about what worked best. I created lots of new segments and worked heavily on strategy of who we should be targeting, and when.

This yielded great results for the client.

The Solution

There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.

The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.

Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3

CPM

VATC

I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.

2.11

CPO

OK Kids

They wanted us to scale their brand online as they were mostly retail

MelioGuide

‍

Unity

In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.

Blue Coffee Box

‍Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍