There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.

The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.

Becki N.

Mayple Vetted

expert

The Challenge

The client has a very large subscriber list (>1.3M subscribers) and wanted to make the most of the campaigns they were sending out.

We built a campaign calendar together and picked up a regular cadence of email campaign sending, with me heading up the strategy of the campaigns and providing briefs to designers and copywriters within their team.

The Process

My role was pure strategy at Honeylove.

I supported with recommending both layouts, subjects and creative direction for all campaigns. I provided detailed briefs to their internal designers and copywriters. I also worked on developing A/B tests to learn from their subscribers about what worked best. I created lots of new segments and worked heavily on strategy of who we should be targeting, and when.

This yielded great results for the client.

The Solution

There were several learnings within the time I worked with this client. We managed to pull a lot of data together from A/B testing send times, subject lines and even testing different cross-sells and up-sells.

The client saw an uplift in their revenue from campaigns during the time in working with me, purely because I could organise the strategy in a way that they could become more organised. This meant that they could get ahead with planning content and ensure that there was a regular cadence to sending out campaigns.

Skills Used

Email Marketing

Industry

Style & Fashion

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