
Press release top blog post for the month, 2+ blogs, 2+ shows, video, 5+ social media posts 3000+ reach on one alone, influencer marketing platforms suggested
Hotel Sandoval is a 30+ year family business in travel and tourism located in Ocotpeque, Honduras. It is known for travelers within Honduras, and the owner, Manuel wanted it to increase press presence globally. He is a prior FAM Trip Director for Honduras so wanted blog, show, and social media done.
My role was content strategy, creator. I used content strategy, blog writing, podcast production, photography, videography, influencer marketing platforms, and social media strategy.
Press release top blog post for the month, 2+ blogs, 2+ shows, video, 5+ social media posts 3000+ reach on one alone, influencer marketing platforms suggested
Branding,Email Marketing,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations
Travel & Leisure
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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