Managed to achieve expected ROAS and CPA, while scaling the ad spend to around 1000 USD per day

0.3
CPO

The Challenge

Scaling Facebook campaign in Sweden, with daily ad spend of around 500-1000 USD, while maintaining positive ROAS and KPI's.

The Process

I had to focus on ad creatives, showing the products, and building the interest by using the image and video ads. I worked with editors to create catchy ads with high-quality hooks, that were designed to catch attention fast. I worked on Facebook, testing ads and scaling what had the best results

The Solution

Managed to achieve expected ROAS and CPA, while scaling the ad spend to around 1000 USD per day

Skills Used

Paid Ads,Paid Ads,Branding,CRO,Web Development

Industry

Pets

Results by the numbers

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


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  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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