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Managed to achieve expected ROAS and CPA, while scaling the ad spend to around 1000 USD per day
Scaling Facebook campaign in Sweden, with daily ad spend of around 500-1000 USD, while maintaining positive ROAS and KPI's.
I had to focus on ad creatives, showing the products, and building the interest by using the image and video ads. I worked with editors to create catchy ads with high-quality hooks, that were designed to catch attention fast. I worked on Facebook, testing ads and scaling what had the best results
Managed to achieve expected ROAS and CPA, while scaling the ad spend to around 1000 USD per day
Paid Ads,Paid Ads,Branding,CRO,Web Development
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They needed a vendor to produce some of their infomercials in Clothing and Beauty categories
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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