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Consistent Google ROAS of 5.56
Facebook Ads ROAS of 3.98
20,000 sales generated
Hunter & Gather are on a mission to provide you the tools you need to thrive!
Their range of food is free from grains, refined sugars & seed oils, and target consumers who follow a Paleo, Keto, Gluten Free, Low Carb, Banting, Sugar Free, Dairy Free lifestyle. The range includes amazing mayos, oils, sauces and supplements which are available through their direct-to-consumer Shopify store and also sold through a variety of retailers.
As one of my first freelance clients, and longest standing current client, it has been a pleasure working with the Hunter and gather founders, Jeff and Amy, and seeing their business grow substantially over the years. Hunter and Gather have an amazing base of extremely loyal customers who consistently repeat purchase and advocate for the brand.
When starting with the brand, they were still relatively new with a monthly revenue of approx £4,000 (they now have a monthly revenue of over £80k/m). They were looking for long-term sustainable growth with the main challenge being the fact they were relatively unknown to the market at the time.
Over the past few years, we have run a significant number of campaigns building engagement at the top of the funnel and feeding customers through to the lower parts for optimal conversions. With specific targeting and clear messaging, campaigns delivered the results Hunter and Gather were looking for, with increased revenue month-on-month over an extended period of time.
Facebook Ads have focused on new customer acquisition with specific targeting of key groups and compelling ad creative.
Through the use a detailed Google Ads account making use of both the shopping feed and search ads, I have ensured that Hunter and Gather take advantage of every opportunity of being in the right place at the right time when there is search intent for their products, product category, or customers looking for products that align with their diet.
I am their dedicated PPC resource and am responsible for all digital ad channels. Working with Hunter and gather has enabled me to focus on my primary skill set, getting the most out of ad platforms by making data driven decisions to ensure campaigns run at their optimal levels. I worked closely with the brand to construct compelling ads, great offers and hooks and importantly, focussed on long-term growth and customer retention.
Consistent Google ROAS of 5.56
Facebook Ads ROAS of 3.98
20,000 sales generated
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Food & Drink
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
They enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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