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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
Selling a super saturated product in a niche dominated by Giga corporations.
Creating a Strategy to Get Funded Quickly.
Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!
The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.
They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.