
The reach attained was 27 million users through the campaign. This was 2x the original projections. Not only that, bookings for test drive were also witnessed in large numbers via the landing page included in the campaign.
Hyundai Motor products were often perceived to be the ones meant for an older age segment. They were launching a new product (i20) which was directly targeted towards millennials and first car owners who would be aged 30 or less.
The brand had collaborated with 2 of the biggest names in the music industry to create a music video using only the sounds of the car. The task at hand was to ensure this reached out to audiences far and wide across the targeted spectrum.
My recommended approach was to pick 'reach' as the objective vs 'video views' to ensure our content had more exposure and also was consumed by the right group. We were also tactical with our assets i.e. using smaller/shorter video assets vs long-form content.
The reach attained was 27 million users through the campaign. This was 2x the original projections. Not only that, bookings for test drive were also witnessed in large numbers via the landing page included in the campaign.
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Automotive & Transportation
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4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.