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The reach attained was 27 million users through the campaign. This was 2x the original projections. Not only that, bookings for test drive were also witnessed in large numbers via the landing page included in the campaign.
Hyundai Motor products were often perceived to be the ones meant for an older age segment. They were launching a new product (i20) which was directly targeted towards millennials and first car owners who would be aged 30 or less.
The brand had collaborated with 2 of the biggest names in the music industry to create a music video using only the sounds of the car. The task at hand was to ensure this reached out to audiences far and wide across the targeted spectrum.
My recommended approach was to pick 'reach' as the objective vs 'video views' to ensure our content had more exposure and also was consumed by the right group. We were also tactical with our assets i.e. using smaller/shorter video assets vs long-form content.
The reach attained was 27 million users through the campaign. This was 2x the original projections. Not only that, bookings for test drive were also witnessed in large numbers via the landing page included in the campaign.
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Automotive & Transportation
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The launch of one of the most emblematic hotels of madrid. located in a history building, one of the only building. with a 360 view of madrid. the challenge in summer. of 2019. was to launch the hotel through a huge media buzz created from a VIP private party on the sky 360 bar.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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