The reach attained was 27 million users through the campaign. This was 2x the original projections. Not only that, bookings for test drive were also witnessed in large numbers via the landing page included in the campaign.

0.5
CPM

The Challenge

Hyundai Motor products were often perceived to be the ones meant for an older age segment. They were launching a new product (i20) which was directly targeted towards millennials and first car owners who would be aged 30 or less.

The Process

The brand had collaborated with 2 of the biggest names in the music industry to create a music video using only the sounds of the car. The task at hand was to ensure this reached out to audiences far and wide across the targeted spectrum.


My recommended approach was to pick 'reach' as the objective vs 'video views' to ensure our content had more exposure and also was consumed by the right group. We were also tactical with our assets i.e. using smaller/shorter video assets vs long-form content.

The Solution

The reach attained was 27 million users through the campaign. This was 2x the original projections. Not only that, bookings for test drive were also witnessed in large numbers via the landing page included in the campaign.

Skills Used

Paid Ads,Paid Ads

Industry

Automotive & Transportation

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

ROAS

Kings of Diamonds

Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.


The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads

Wolford

Wolford is an  Austrian textile manufacturer of tights, bodysuits and underwear, as well as women's clothing and accessories.

Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.

0.4

CPO

Clublender

Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.

3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.