Boosted sign ups by 12.5% year over year. Lowered CPL by 10%

0.1
CPL

The Challenge

Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”. 




The Process

Project: Included creating a paid media strategy with SEM, Content Syndication, Paid Social, and Native Advertising. Also, included creating an SEO strategy as well as a Landing page strategy for social media. Also, included A/B testing ads and web experience to garner the highest engagement and sign-ups.

The Solution

Boosted sign ups by 12.5% year over year. Lowered CPL by 10%

Skills Used

Paid Ads,Paid Ads,Content Marketing,CRO,Marketing Strategy,Web Development

Industry

Nonprofit & Government

Results by the numbers

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