Boosted sign ups by 12.5% year over year. Lowered CPL by 10%


Dariu G.

Mayple Vetted


The Challenge

Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”. 

The Process

Project: Included creating a paid media strategy with SEM, Content Syndication, Paid Social, and Native Advertising. Also, included creating an SEO strategy as well as a Landing page strategy for social media. Also, included A/B testing ads and web experience to garner the highest engagement and sign-ups.

The Solution

Boosted sign ups by 12.5% year over year. Lowered CPL by 10%

Skills Used

Paid Ads,Paid Ads,Content Marketing,CRO,Marketing Strategy,Web Development


Nonprofit & Government

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.

Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

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The cost of acquisition through paid channels was higher than desired.