Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”.
Project: Included creating a paid media strategy with SEM, Content Syndication, Paid Social, and Native Advertising. Also, included creating an SEO strategy as well as a Landing page strategy for social media. Also, included A/B testing ads and web experience to garner the highest engagement and sign-ups.
Boosted sign ups by 12.5% year over year. Lowered CPL by 10%
Paid Ads,Paid Ads,Content Marketing,CRO,Marketing Strategy,Web Development
Nonprofit & Government
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Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Raw Fountain Juice discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.