expert
Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”.
Project: Included creating a paid media strategy with SEM, Content Syndication, Paid Social, and Native Advertising. Also, included creating an SEO strategy as well as a Landing page strategy for social media. Also, included A/B testing ads and web experience to garner the highest engagement and sign-ups.
Boosted sign ups by 12.5% year over year. Lowered CPL by 10%
Paid Ads,Paid Ads,Content Marketing,CRO,Marketing Strategy,Web Development
Nonprofit & Government
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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
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