Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”.
Project: Included creating a paid media strategy with SEM, Content Syndication, Paid Social, and Native Advertising. Also, included creating an SEO strategy as well as a Landing page strategy for social media. Also, included A/B testing ads and web experience to garner the highest engagement and sign-ups.
Boosted sign ups by 12.5% year over year. Lowered CPL by 10%
Paid Ads,Paid Ads,Content Marketing,CRO,Marketing Strategy,Web Development
Nonprofit & Government
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
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