After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY . 


Ashley G.

Mayple Vetted


The Challenge

Our client came to us regarding low inquiry volume for Whitepaper downloads.

The Process

I audited the current SEM strategy and recommended optimizations we could make to keyword intent and matching landing pages. Previously, all keywords were driving to a gated whitepaper, and we changed all keyword URLs to drive to the most relevant landing pages. This allowed for a natural user journey and allowed users to navigate the site naturally. This strategy also improved efficiencies with managing the account.

The Solution

After we implemented an evergreen strategy across all business units SEM conversions improved by 476% YoY . 

Skills Used

Paid Ads



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