The Challenge

The Process

The Solution

Skills Used

Marketing Strategy

Industry

Sports, Outdoors & Fitness

Results by the numbers

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More Case Study

0.25

CPO

Speciality Select

  • High competition in sports and fitness (resistance bands) in UK & USA
  • Low brand awareness
  • High cost per sale with very few purchases


0.5

CPL

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Reduce CPL from $45-55 per lead to below $30 which is around a 40-50% improvement in cost per lead

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In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.

1.2

ROAS

Structube

They had acquisition campaigns but the ROAS wasn't satisfying

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

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:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.