The Challenge

The Process

The Solution

Skills Used

Marketing Strategy

Industry

Sports, Outdoors & Fitness

Results by the numbers

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More Case Study

1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

Ossa Frames

OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.

0.5

ROAS

Eden Hair Extensions

The store needed help hitting their $100k per month target while maintaining a profitable ROI.

2.5

CPR

Maybank

Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.




  • Provide the latest marketing strategies and work closely with agencies (IPG, Initiative, Dream Team, etc.)
  • Products covered: Western Union, Visa Direct, FTT, Balance Transfer, EzyPay, eFD, EzyCash, Credit Card, Auto Finance, Mortgage, High Net Worth, SME, Virtual Banking, Funding and Deposit, Payment, etc.

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Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.