
We were able to increase their ROAS by 159% compared to before, giving them confidence to scale even further.
They were scaling their paid media campaigns but they weren't profitable enough
We analyzed their account to create a structure adapted to their industry and made a plan of creatives & optimization best practices to boost the results
We were able to increase their ROAS by 159% compared to before, giving them confidence to scale even further.
Paid Ads,Google Shopping,Paid Ads,Paid Ads
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

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