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The top of funnel awareness campaigns were successful in building the top of funnel audience which we could then retarget through further Facebook ads, leading to leads and demonstration bookings.
The cost per booking demonstration was circa £25, below their target KPI of £30
Indie Travel are a start-up with funding who provide tour management software to independent tour operators. They aim to be the one stop shop system for tour operators by integrating their platform with relevant booking sites and ecommerce platforms, giving tour operators more time to focus on tours, not admin.
As an early stage company, their main challenge is awareness in the tour industry and gaining market share. They have very little brand awareness/trust in the travel industry and to a certain extent there are tour operators who don't even know they they need this type of software, therefore, and product unaware.
As a new to the market offering, there was the need to think carefully about the top of funnel strategy and understand that in the initial stages there might be a period of time before the conversions start flowing through. We implemented a 'book a demo' campaign via Facebook ads where we were able to target tour operates by their employment type. Video ads were key as they top of funnel educational piece of content, with lead ads and landing page ads working well to accumulate platform demonstrations.
We also use Shopify Ads to target Shopify users who had tour websites with the option to install the app for free and book a demo.
The top of funnel awareness campaigns were successful in building the top of funnel audience which we could then retarget through further Facebook ads, leading to leads and demonstration bookings.
The cost per booking demonstration was circa £25, below their target KPI of £30
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Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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