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The top of funnel awareness campaigns were successful in building the top of funnel audience which we could then retarget through further Facebook ads, leading to leads and demonstration bookings.
The cost per booking demonstration was circa £25, below their target KPI of £30
Indie Travel are a start-up with funding who provide tour management software to independent tour operators. They aim to be the one stop shop system for tour operators by integrating their platform with relevant booking sites and ecommerce platforms, giving tour operators more time to focus on tours, not admin.
As an early stage company, their main challenge is awareness in the tour industry and gaining market share. They have very little brand awareness/trust in the travel industry and to a certain extent there are tour operators who don't even know they they need this type of software, therefore, and product unaware.
As a new to the market offering, there was the need to think carefully about the top of funnel strategy and understand that in the initial stages there might be a period of time before the conversions start flowing through. We implemented a 'book a demo' campaign via Facebook ads where we were able to target tour operates by their employment type. Video ads were key as they top of funnel educational piece of content, with lead ads and landing page ads working well to accumulate platform demonstrations.
We also use Shopify Ads to target Shopify users who had tour websites with the option to install the app for free and book a demo.
The top of funnel awareness campaigns were successful in building the top of funnel audience which we could then retarget through further Facebook ads, leading to leads and demonstration bookings.
The cost per booking demonstration was circa £25, below their target KPI of £30
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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