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The top of funnel awareness campaigns were successful in building the top of funnel audience which we could then retarget through further Facebook ads, leading to leads and demonstration bookings.
The cost per booking demonstration was circa £25, below their target KPI of £30
Indie Travel are a start-up with funding who provide tour management software to independent tour operators. They aim to be the one stop shop system for tour operators by integrating their platform with relevant booking sites and ecommerce platforms, giving tour operators more time to focus on tours, not admin.
As an early stage company, their main challenge is awareness in the tour industry and gaining market share. They have very little brand awareness/trust in the travel industry and to a certain extent there are tour operators who don't even know they they need this type of software, therefore, and product unaware.
As a new to the market offering, there was the need to think carefully about the top of funnel strategy and understand that in the initial stages there might be a period of time before the conversions start flowing through. We implemented a 'book a demo' campaign via Facebook ads where we were able to target tour operates by their employment type. Video ads were key as they top of funnel educational piece of content, with lead ads and landing page ads working well to accumulate platform demonstrations.
We also use Shopify Ads to target Shopify users who had tour websites with the option to install the app for free and book a demo.
The top of funnel awareness campaigns were successful in building the top of funnel audience which we could then retarget through further Facebook ads, leading to leads and demonstration bookings.
The cost per booking demonstration was circa £25, below their target KPI of £30
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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