We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

Website redevelopment, branding, and initial ads to generate traffic and measure results

They wanted to get more clients with Facebook ads & Instagram ads

In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.