They grew a 75 % in one year

0.6
CPL

The Challenge

Build an ads strategy to get more leads

The Process

Defines the different social platfforms and campaigns for each plattform.

The Solution

They grew a 75 % in one year

Skills Used

Paid Ads,Paid Ads

Industry

Nonprofit & Government

Results by the numbers

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ROAS

Boisson

Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.

NAWS

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

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Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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