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For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
A small chain of high-volume college bars, Innisfree Irish pubs, its sister brand The District Room for events, and its RMFT online e-commerce store have all come into being since I was retained to help with business and marketing strategy - and a desire to add online revenue due to COVID-19.
Our challenges were many, but primarily due to the fact that, although very successful as far as revenue goes in the hospitality/restaurant/bar space, the brand had no digital marketing or even any marketing artifacts.
They required:
The owner's biggest "care about" was mitigating risk from COVID with online merch sales to add revenue to cover overhead.
As mentioned, we did everything for the brand from the website to monthly emails. I started by itemizing and detailing the specific goals of the business owners above just getting a solid digital presence out and online for them.
Our process was to emphasize fundamentals in getting the brand online. Domains, website, copy, content, Google My Business, social media accounts, and more all had to be created following in-depth meetings with the client.
From there, I began to add onto the foundations with an e-commerce store, additional sites for specific brands (RMFT store site and The District Room event space site), as well as social media, monthly emails, and more designed to drive web sales.
Each month we run full SEO audits and remediate, optimize for the next month, to include:
For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
Paid Ads,Paid Ads,Google Shopping,Branding,Web Development,Web Development,SEO,Copywriting,Content Marketing,Social Media Management
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Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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