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For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
A small chain of high-volume college bars, Innisfree Irish pubs, its sister brand The District Room for events, and its RMFT online e-commerce store have all come into being since I was retained to help with business and marketing strategy - and a desire to add online revenue due to COVID-19.
Our challenges were many, but primarily due to the fact that, although very successful as far as revenue goes in the hospitality/restaurant/bar space, the brand had no digital marketing or even any marketing artifacts.
They required:
The owner's biggest "care about" was mitigating risk from COVID with online merch sales to add revenue to cover overhead.
As mentioned, we did everything for the brand from the website to monthly emails. I started by itemizing and detailing the specific goals of the business owners above just getting a solid digital presence out and online for them.
Our process was to emphasize fundamentals in getting the brand online. Domains, website, copy, content, Google My Business, social media accounts, and more all had to be created following in-depth meetings with the client.
From there, I began to add onto the foundations with an e-commerce store, additional sites for specific brands (RMFT store site and The District Room event space site), as well as social media, monthly emails, and more designed to drive web sales.
Each month we run full SEO audits and remediate, optimize for the next month, to include:
For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
Paid Ads,Paid Ads,Google Shopping,Branding,Web Development,Web Development,SEO,Copywriting,Content Marketing,Social Media Management
Food & Drink
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Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.
The client had paused emails for several months as they were having issues migrating to a new platform.
Helped this brand migrate from Bronto to Salesforce Marketing Cloud.
I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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