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For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
A small chain of high-volume college bars, Innisfree Irish pubs, its sister brand The District Room for events, and its RMFT online e-commerce store have all come into being since I was retained to help with business and marketing strategy - and a desire to add online revenue due to COVID-19.
Our challenges were many, but primarily due to the fact that, although very successful as far as revenue goes in the hospitality/restaurant/bar space, the brand had no digital marketing or even any marketing artifacts.
They required:
The owner's biggest "care about" was mitigating risk from COVID with online merch sales to add revenue to cover overhead.
As mentioned, we did everything for the brand from the website to monthly emails. I started by itemizing and detailing the specific goals of the business owners above just getting a solid digital presence out and online for them.
Our process was to emphasize fundamentals in getting the brand online. Domains, website, copy, content, Google My Business, social media accounts, and more all had to be created following in-depth meetings with the client.
From there, I began to add onto the foundations with an e-commerce store, additional sites for specific brands (RMFT store site and The District Room event space site), as well as social media, monthly emails, and more designed to drive web sales.
Each month we run full SEO audits and remediate, optimize for the next month, to include:
For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
Paid Ads,Paid Ads,Google Shopping,Branding,Web Development,Web Development,SEO,Copywriting,Content Marketing,Social Media Management
Food & Drink
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Create a campaign to highlight their impact on the recycling industry and create an awareness campaign for lead generation. The challenge was to illustrate the urgency of switching their belting technology that is more aligned with the recycling industry's goals.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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