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For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
A small chain of high-volume college bars, Innisfree Irish pubs, its sister brand The District Room for events, and its RMFT online e-commerce store have all come into being since I was retained to help with business and marketing strategy - and a desire to add online revenue due to COVID-19.
Our challenges were many, but primarily due to the fact that, although very successful as far as revenue goes in the hospitality/restaurant/bar space, the brand had no digital marketing or even any marketing artifacts.
They required:
The owner's biggest "care about" was mitigating risk from COVID with online merch sales to add revenue to cover overhead.
As mentioned, we did everything for the brand from the website to monthly emails. I started by itemizing and detailing the specific goals of the business owners above just getting a solid digital presence out and online for them.
Our process was to emphasize fundamentals in getting the brand online. Domains, website, copy, content, Google My Business, social media accounts, and more all had to be created following in-depth meetings with the client.
From there, I began to add onto the foundations with an e-commerce store, additional sites for specific brands (RMFT store site and The District Room event space site), as well as social media, monthly emails, and more designed to drive web sales.
Each month we run full SEO audits and remediate, optimize for the next month, to include:
For this client, I was able to get them from nothing to 3 sites and an online store producing $1000s per month in merch sales to offset COVID losses.
As well, the e-commerce site products and their SEO, conversion volume have improved month over month in all metrics (CPM, CPL, CPA, etc.,.) and continues to grow positively.
Paid Ads,Paid Ads,Google Shopping,Branding,Web Development,Web Development,SEO,Copywriting,Content Marketing,Social Media Management
Food & Drink
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
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