Over 2 years of mutual work, the brand was able to position itself as a digital market leader and was purchased by a bigger eCommerce company.
Introducing a new brand to the US market
Over 2 years of mutual work, the brand was able to position itself as a digital market leader and was purchased by a bigger eCommerce company.
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.