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Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
Analyzed product discovery & behavior by segmenting into age, demo, and regions.
Customizing catalog per persona to obtain full control of how the product is perceived and bought by each audience segment.
Brand loyals i.e older demos have been exposed to sequential storytelling via collection and instant experience ads, while value shippers were exposed to storytelling emphasizing the diversity in products and prices alongside a sale created just for them.
Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
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Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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