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Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
Analyzed product discovery & behavior by segmenting into age, demo, and regions.
Customizing catalog per persona to obtain full control of how the product is perceived and bought by each audience segment.
Brand loyals i.e older demos have been exposed to sequential storytelling via collection and instant experience ads, while value shippers were exposed to storytelling emphasizing the diversity in products and prices alongside a sale created just for them.
Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
Paid Ads,Paid Ads,CRO,Paid Ads,Other,Marketing Strategy,Content Marketing
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
Maxis Services is a BC renovation and handyman contracting company. They reached out to us for help with:
Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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