Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
Analyzed product discovery & behavior by segmenting into age, demo, and regions.
Customizing catalog per persona to obtain full control of how the product is perceived and bought by each audience segment.
Brand loyals i.e older demos have been exposed to sequential storytelling via collection and instant experience ads, while value shippers were exposed to storytelling emphasizing the diversity in products and prices alongside a sale created just for them.
Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
Paid Ads,Paid Ads,CRO,Paid Ads,Other,Marketing Strategy,Content Marketing
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.