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Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
expert
Analyzed product discovery & behavior by segmenting into age, demo, and regions.
Customizing catalog per persona to obtain full control of how the product is perceived and bought by each audience segment.
Brand loyals i.e older demos have been exposed to sequential storytelling via collection and instant experience ads, while value shippers were exposed to storytelling emphasizing the diversity in products and prices alongside a sale created just for them.
Q4 Had BOF at x2 while the budget split was at 50/50 between TOF/BOF
Q1 TOF had 70% of the budget allowing for a higher investment in client acquisition
while experiencing BOF ROA increase from x2 to X8.
Paid Ads,Paid Ads,CRO,Paid Ads,Other,Marketing Strategy,Content Marketing
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This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
