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The combined SEO and SEM approach as outlined above grew the client's restaurant base from 0 to over 200 signups in just 120 days and a 10X ROAS.
This company allowed customers to order and pay for meals at participating restaurants by phone app. NOTE: the company was doing very well in the first 120 days of launch following app-development, then the global pandemic of COVID hit and they were forced to shutter as all restaurants closed for about 90 days (at a minimum). That said, the biggest challenge we faced with ads and SEO was getting to the right audiences in and around the crowded, overlapping Point-of-Sale market that we didn't want to address head-on. As such, search optimization and ads had to be very precise in targeting while also addressing the widest possible audience(s).
To gain initial traction and target the right restaurants for on-boarding, our SEO and PPC were the two main tools employed.
For ads, our process was simple, yet complicated to implement: target only the top, longtail keywords with highly-focused Single Keyword Ad Groups (SKAG) designed to own the search market for those keywords most important to the requirements.
In other words, we created many SKAG keyword sets with the highest affordable CPAs to ensure our brand dominated the key SERP page results spots for those words. The result was a very high CTR and conversion rates with a high quality (and volume) of MQL.
For SEO, we employed a similar approach of creating focused pillar pages and SEO hubs around similar content as employed in the PPC campaigns. Despite a short duration in the market, organic had already started to show results when the pandemic hit.
The combined SEO and SEM approach as outlined above grew the client's restaurant base from 0 to over 200 signups in just 120 days and a 10X ROAS.
SEO,Paid Ads,Paid Ads
Food & Drink
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Definition of the B2C and B2B value proposition of Sports betting and Bingos in Spain.
Definition and implementation of the Group's brands architecture
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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