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The combined SEO and SEM approach as outlined above grew the client's restaurant base from 0 to over 200 signups in just 120 days and a 10X ROAS.
This company allowed customers to order and pay for meals at participating restaurants by phone app. NOTE: the company was doing very well in the first 120 days of launch following app-development, then the global pandemic of COVID hit and they were forced to shutter as all restaurants closed for about 90 days (at a minimum). That said, the biggest challenge we faced with ads and SEO was getting to the right audiences in and around the crowded, overlapping Point-of-Sale market that we didn't want to address head-on. As such, search optimization and ads had to be very precise in targeting while also addressing the widest possible audience(s).
To gain initial traction and target the right restaurants for on-boarding, our SEO and PPC were the two main tools employed.
For ads, our process was simple, yet complicated to implement: target only the top, longtail keywords with highly-focused Single Keyword Ad Groups (SKAG) designed to own the search market for those keywords most important to the requirements.
In other words, we created many SKAG keyword sets with the highest affordable CPAs to ensure our brand dominated the key SERP page results spots for those words. The result was a very high CTR and conversion rates with a high quality (and volume) of MQL.
For SEO, we employed a similar approach of creating focused pillar pages and SEO hubs around similar content as employed in the PPC campaigns. Despite a short duration in the market, organic had already started to show results when the pandemic hit.
The combined SEO and SEM approach as outlined above grew the client's restaurant base from 0 to over 200 signups in just 120 days and a 10X ROAS.
SEO,Paid Ads,Paid Ads
Food & Drink
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4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Beeline Wellness discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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