
We were able to generate a ROAS or 3.11x during our campaign with them.
They were getting good results with Facebook ads but wanted to expand to Google & Youtube ads.
We first made a research of their products and the related keywords people might search. We then tapped into their existing creative to model it for Youtube while using some of their website copy to drive results.
We were able to generate a ROAS or 3.11x during our campaign with them.
Paid Ads,Paid Ads,Content Marketing,Copywriting,Social Media Management
Beauty
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
The Cognac category has one majority share category leader and a slew of brands fighting for their fair share. Courvoisier Cognac, once a massive player in the category has decided to throw it's hat in the ring and once again capture the hearts of the "Urban Culture Connoisseur". My work as Account Director grew the brand 400% vs the category with the launch of the Honor Your Code campaign and the TTL In Honor Of Your City Program.

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