
We were able to generate a ROAS or 3.11x during our campaign with them.
They were getting good results with Facebook ads but wanted to expand to Google & Youtube ads.
We first made a research of their products and the related keywords people might search. We then tapped into their existing creative to model it for Youtube while using some of their website copy to drive results.
We were able to generate a ROAS or 3.11x during our campaign with them.
Paid Ads,Paid Ads,Content Marketing,Copywriting,Social Media Management
Beauty
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

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