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Total sales revenue (April - June) $1,466.93
Online store conversion rate (April - June) 2.71%
Average order value (April - June) $43.15
Some ad sets achieved ROAS of 3+
CPM reduced by 15.64%
This client sells a variety of gift items, but the target item they wanted to increase sales on was a lock picking course. It was a new item and I was tasked with taking a new product from inception to profitability.
During this project, I supervised the writing of the product description and wrote the ad copy. I also created all ad creatives and brainstormed and researched audiences.
It was my responsibility to manage each part of the project including the writing of the product description. I first did competitor research for both pricing and creative design. Then, ad copy was written and graphics were designed. Product videos were also procured. We tested 10 audiences initially to find the best target market out of the research that was done initially. Ad sets without adds to cart or good CTR (1%+) were paused. Then, ads were paused until only ads resulting in purchases were paused. Next, a campaign was started to test interests related to the winning interests. Then, they were paused using the same parameters. Last, new creatives and copy were tested with the highest performing audience using CBO. Only winners were left active.
Total sales revenue (April - June) $1,466.93
Online store conversion rate (April - June) 2.71%
Average order value (April - June) $43.15
Some ad sets achieved ROAS of 3+
CPM reduced by 15.64%
Paid Ads,Copywriting,Branding,Social Media Management,Web Development,Marketing Strategy
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Adventure Warehouse's #1 goal was to sell excess inventory. In a crowded, trend-driven and competitive market, Adventure Warehouse knew that they needed to be in front of consumers when they were searching for their products. They chose to work with a group of PPC specialists to ensure that the excess inventory they had sitting in their facilities would move and move quickly.
Built a new brand from the ground up as an offshoot to the client's original business.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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