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When Jared came to our team they were looking to bring together a variety of lifestyle, engagement & evergreen Influencers on Pinterest with the goal to increase growth, and SOV on the platform with custom content. Our team leveraged Influencers and the ability to run Paid Ads for minimum of 60-days from post date to extend reach/awareness. They were only focused on Brand awareness and not conversions.
Our team helped the influencers to set up their Idea Pins for SEO + engaged content. Once Idea Pins were set we kicked off and managed all of the ads.
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
