Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.

Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.

Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.