ROAM is a start-up luggage brand with a very unique product offering, premium luggage and travel accessories that can be fully customized by the customer. ROAM was challenged by the global COVID pandemic and needed to rebuild its marketing strategy as travel began to open up again.

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:

• Belfius bank/Triodos Bank (Big Belgian bank)
• Nintendo
• Cointreau (Alcoholic beverage)
• Dr. Martens (famous French shoes' brand)
• Maison Montfort (Foie gras - duck liver)
• Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
• and some other to help colleagues

I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok

Lots of client accounts to manage, long evening, lots of reporting but exciting work!

The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.

1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020