I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.

Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.

At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.

The client had paused emails for several months as they were having issues migrating to a new platform.

Helped this brand migrate from Bronto to Salesforce Marketing Cloud.

I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.