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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.
This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.